The laundry aisle is overwhelming. Bright plastic bottles in neon colours, each one promising your clothes will feel softer, smell fresher, last longer. But behind the glossy packaging, there’s a quiet truth: most fabric softeners are doing more harm than good. They might make your towels feel velvety for a week, but they also coat fabrics with residues that block absorbency, fade colours over time, and release chemicals into waterways with every rinse. It doesn’t have to be this way. Today, a new generation of eco-friendly fabric softener alternatives are rewriting the rules — delivering softness, vibrancy, and care for both your clothes and the planet. This guide unpacks what makes an environmentally friendly fabric softener different, why it matters, and how products like BIORESTORE Textile Conditioner stand apart as a smarter choice for wardrobes and washing machines alike. What Is an Environmentally Friendly Fabric Softener? At its simplest, an environmentally friendly...
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